Brands

Style Boutique 2 features a wide variety of clothing brands that cater to all tastes in fashion. There's a style for everyone available from cute girly dresses to punk rocker flame boots. Maybe your style is a bit more baby-doll like with frilly dresses or maybe you're after some active wear covered in cool paint splatters. Whatever your taste is, there's a brand for everyone and most players have their own personal favourite. I adore Marzipan Sky as I love girly casual style clothing and cute prints. Customers will have a favourite clothing style as well and you can either tell by looking at their outfit (if you have memorised clothing styles in the game) or they will straight up tell you what they are looking for. Some customers may wish to try a new style and ask for something along the lines of bold, lively or chic.

There are 17 brands in Style Boutique 2 and each has a style focus, for example Marzipan Sky is primarily girly style and Brooke Bridge is preppy. Each brand will have a main style, but will contain pieces that fit within other styles, i.e. some Marble Lily items fit under both Baby-Doll and girly styles.

Visit the Exhibition Hall to purchase clothing items from the brands. The Exhibition Hall is divided into 4 levels and as you progress through the story line of the game, you will unlock new brands. Make sure to stock up on the brands customers to your boutique are after. For example, if you just completed a fashion show with the theme lively, customers will rush to your boutique to purchase a lively outfit. It's a good idea to purchase pieces to fit the theme and will make up a full outfit.

In the previous Style Boutique game, there was a brand called Miss Ribbon which focused on glam style. Unfortunately this brand has been removed in this installment. Pieces from the collection can be found in brands such as April Bonbon and AZ-USA.

Here is a useful list of all the brands available in Style Boutique 2 and the main style that the brand focuses on. The brand name translation is also listed for Girls Mode 3 as some brands are known under a different title in the Japanese version. Pictures are included to show examples of the brands clothing pieces.

April Bonbon
Stand out from the crowd with this fun brand packed with vibrant colours and youthful styles. The April Bonbon guide can be found here.
Main style: Lively
(Known as Cherry Berry in Girls Mode 3) 

ARIANNA
This luxury brand carries only the most upscale handbags, clutches and suitcases for your delectation. Great idea to not stock up on too many items from this brand unless you plan on focusing on a high class expensive boutique.
Main style: Chic
(Known as YLVA in Girls Mode 3) 

AZ-USA
The epitome of flashy fashion, complete with daring animal prints and striking designs. Get bold, girl! The AZ-USA guide can be found here.
Main style: Bold

Basic U
The definitive brand for everyday wear. Basic U is reasonably priced and offers clothes in a wide variety of colours.  I find I hardly ever encounter customers wishing to purchase basic style clothing, but it's always handy to just keep a few pieces in each clothing section in case. The Basic U Guide can be found here.
Main style: Basic
(Known as DOUBLE U in Girls Mode 3) 

Brooke Bridge
Coordinate tailored items with scholarly motifs and get preppy with Brooke Bridge's traditional revival! Customers who are students love this brand and a large amount of items in this brand fall under different styles. The Brooke Bridge guide can be found here.
Main style:  Preppy
(Known as Baker Bridge in Girls Mode 3) 

Chorale
A brand known for its elegant, feminine designs. Its sister brand Chorale Perlude sells purses and bags. The Chorale Guide can be found here.
Main style:  Feminine
(Known as flute f in Girls Mode 3) 

Chorale Prelude
Chorale's sister brand carries fine handbags, clutches and suitcases to embody a dainty, feminine style. The Chorale Perlude guide can be found here.
Main style:  Feminine
(Known as mezzo flute in Girls Mode 3) 

Enid Chen
The height of luxury clothing. Usually reserved for celebs and jet-setters, Enid Chen redefines glam. If you're looking to make some quick cash, wear a Chic outfit for a fashion show and customers will want to get their hands on some expensive items. Choose the most expensive items from the Exhibition Hall (i.e. shoes, pants, top) and combine them into an outfit with a ARIANNA bag to make a quick $5000+ in one shot. The Enid Chen guide be found here.
Main style:  Chic
(Known as HELGA in Girls Mode 3) 

Kanokoi
An exotic brand inspired by traditional Chinese and Japanese styles. Includes special seasonal items! This brand is home to the yukata clothing pieces and keep an eye out for new designs each season. The Kanokoi guide can be found here.
Main style:  Eastern

Marble Lily
A doll-like brand that makes you feel like a fairy-tale princess with fluffy pink petticoats and cute ruffled tops. If Loilta style clothing is your favourite, this is the brand for you. Make sure you buy a complete outfit because you don't want to be caught out with socks that don't match. The Marble Lily guide can be found here.
Main style:  Baby-Doll

Marzipan Sky
Marzipan Sky offers enchanting styles as sweet and delicate as the confection it's named after. I find this the brand most customers are after, I've played over 140 hours of Style Boutique and customers can't get enough of girly style outfits. The Marzipan Sky guide can be found here.
Main style:  Girly
(Known as La Chou Chou in Girls Mode 3) 

PURPLE MOON
A fanciful and imaginative brand. Mix and match pieces to create elaborate costumes, or just add a bit of whimsy to an outfit. Cosplay would be a good word to describe this brand but it doesn't come cheap, each piece costs $9,999 and customers aren't too interested in buying it often. Amiibo items obtained in the game will fall under this brand.
Main style:  Lively
(Known as FANTANIA in Girls Mode 3) 

Raven Candle
Dress up in elaborate gothic outfits inspired by Victorian fashion, covered with frills, ribbons and lace. This brand can be used in conjuction with Marble Lily as they both feature Victorian/Loilta style pieces and I find sometimes one brand has the socks I need to match the dress from the other. The Raven Candle guide can be found here.
Main style:  Gothic

Retrobeat
Get back into the 60s and 70s groove with kaleidoscopic colours and patterns. Go on - indulge in the fab! I like to call this the 'random' brand because the colours and patterns are so crazy but look kinda good when you put them together. This brand is also known for its jumpers that have pictures of bread on them. The Retrobeat Guide can be found here.
Main style:  Psychedelic
(Known as トルテポルテ in Girls Mode 3)

Soy
Free your spirit with the flowing fabrics and earthy colours made popular by this all-natural brand. The Soy Guide can be found here.
Main style:  Boho
(Known as Soy Milk in Girls Mode 3) 

Stage Dive
The embodiment of the edgy rock 'n' roll lifestyle. Perfect for bringing out your inner punk rocker! Stripes, stripes and more stripes. If striped clothing pieces are your thing, definitely check out this brand. The Stage Dive Guide can be found here. For a list of all the dresses available from the brand, please refer to the Stage Dive Dress Guide.
Main style:  Rock
(Known as Stray Cat in Girls Mode 3) 

Streetflow
Feeling active? Outdoors or in, this brand's sportswear line-up will put a spring in your step and in your style! Fun active wear that features random logos and words splattered all over it. The Streetflow Guide can be found here.
Main style:  Sporty
(Known as Upbeat in Girls Mode 3)