Soy's main image is Boho-Chic and clothing items in the brand also fall under the following images: eastern, girly, psychedelic and bold. The brand can be found on the ground floor of the Exhibition Hall and the brand representative is Rhianna. For the Soy brand, each section of clothing contains the following amount of items:
- Inner = 121
- Tops = 197
- Outer = 90
- Trousers = 55
- Skirts = 52
- Dresses = 73
- Socks = 36
- Shoes = 70
- Leg Warmers = 14
- Gloves = 5
- Bags = 62
- Necklaces = 29
- Scarves = 17
- Glasses/Earrings/Etc = 6
- Headwear = 32
Here are examples of the clothing items from each clothing section that are part of the Soy brand.