Basic U's main image is Basic and clothing items in the brand also fall under the following images: lively, girly, sporty, bold, feminine and preppy. The brand can be found on the ground floor of the Exhibition Hall and the brand representative is Penny. For the Basic U brand, each section of clothing contains the following amount of items:
- Inner = 329
- Tops = 352
- Outer = 127
- Trousers = 110
- Skirts = 67
- Dresses = 70
- Socks = 152
- Shoes = 65
- Leg Warmers = 36
- Gloves = 15
- Bags = 32
- Necklaces = N/A
- Scarves = 25
- Glasses/Earrings/Etc = 14
- Headwear = 54
Here are examples of the clothing items from each clothing section that are part of the Basic U brand.